What is Email Marketing?
Email marketing is a form of direct marketing which uses electronic mail to communicate with an audience. It is a highly effective tool for reaching prospects, customers and specific clients.
Why Email Marketing?
- Faster. Email can reach the target in seconds
- Response is immediate. 90% of your responses usually occur in four days
- Email is a global medium. Successful campaigns can easily be rolled out worldwide
- Trackable. Track who is opening your material and how long they spend on it
- Cost Effective. Only pay for time, management and maintenance of an email campaign.
What are the common mistakes faced by clients?
The most common mistake is when a client assumes an email campaign is just a design project. Once the email template has been finalised, clients start looking to send out emails immediately.
How do we solve these mistakes?
Email marketing should be treated like a full website project. The same basic methodology is needed:
- Planning
- Determining your offer
- List selection
- Creativity
- Testing
- Rollout
What is the outcome?
The outcome of your email campaigns is revealed in reports generated for you. You can see what your recipients clicked, who bounced, who opened, how many times people forwarded your campaign, who didn’t open, and much more useful data. If you would like to know more about our email marketing services, please feel free to contact us via our online form or call 07 3122 0780.
(Please NOTE: Recipients must be aware of their listing with your business. We do not support SPAM).
