Social networking is here and whether you like it or not, whether you have a facebook account or not, it's here to stay for the foreseeable future so let's learn how to leverage it.

Allowing users to interact with each other encourages them to visit a site over and over again. When social networking is mentioned, names like Facebook and MySpace spring to mind and people assume social networking website functionality must be costly to implement. However, the solution could be as easy as sharing messages between friends - but it can also be so much more!

User profiles allow the user to have a presence on a site, showing this person's site activity, personal interests or contributions to the site, and depending on how the site engages the user profiles can be the reason your users come back again and again.

We blogged about the abilities of drupal to build a social networking enabled website so let us know what other social features you have enabled through the power of Drupal.